Meet our Founder & CEO 

In over 20 years in the nutrition industry, as CEO or President of 6 different nutrition, health and wellness companies, I managed the largest supplement ecommerce business in the world and I’ve created hundreds of products. 

Products at or near cost: It’s not a discount, it’s the way we work. 

What do you really pay for when you buy supplements? Most of it isn’t in the bottle.

A bottle of premium supplements that costs, say, 100 $, only contains about 10 $ worth of active ingredients. The rest goes into marketing, advertising, retail markups and profit.

We’ve eliminated all the reasons to oversell, upsell, or overstate benefits. Our profit is tied to your satisfaction, not to sales.

Transparency leads to quality

Most supplement companies make more money by spending less on the ingredients in their products and charging more for those products. 
Them
Us
Topic 01
In the supplement industry, if it costs $3 to upgrade to a better ingredient the company marks up the product price by $30 to maintain their margins.
When an ingredient costs us $3 more our product price increases by only $3. 
Topic 02
$30 extra often makes the product too expensive relative to the competition so the cheaper inferior ingredient is used. 
Our products are already about 70% cheaper so increasing the price for consumers by $3 for an ultra-premium ingredient is easy to justify.

We work with:

  • USA-based, FDA-registered, cGMP-compliant manufacturing.

ISO-certified third-party lab testing on every batch. Certificates of Analysis published, not just available on request.

Formulation and sourcing by industry leading scientists who proudly put their name on their work and defend their formulas